Invite Your Students to Join the Protect Your Eyes PSA Contest

Brought to you by Think About Your Eyes

Think About Your Eyes is a national public awareness campaign on vision health. Think About Your Eyes believes teachers are essential for identifying student vision problems and informing their students' families about the importance of children's comprehensive eye exams.

We’ve only got two eyes, so we can’t take them for granted. Protecting your eyes should be front and center when it comes to sports, science experiments, working with tools, going out in the sun, and just even reading. All students need to protect their eyes with sunglasses, goggles and regular visits to the eyes doctor. Often, students are reluctant because putting on eye protection makes them feel silly. How can we change that?

Well, no one convinces students to do something better than other students. And the Protect Your Eyes PSA contest is an opportunity to have your students create a public service announcement that has them practicing their writing skills, exploring their artistic prowess, and encouraging their fellow classmates to protect those precious eyes.


Protect Your Eyes PSA Contest


Students can use their imaginations to come up with up with taglines, talking points, and drawings to convince their friends to protect their eyes. Think: Be a Dork. You’ll Have Your Eyes Later.

Let’s make eye protection as common as wearing seat belts!

Challenge your students in grades 6–12 to create a brilliant storyboard for a PSA video.

What’s a storyboard?

A storyboard is a plan for a video. It has text and a picture for each frame. Click on the image to get yours:

Protect Your Eyes PSA Contest - WeAreTeachers

Two winners will each receive a $1,500 college scholarship!

And get a load of this: The winning entries will be made into PSA videos for Think About Your Eyes.

By entering the Protect Your Eyes PSA contest, your students will have the opportunity to learn what a PSA is, spark their creativity, teach their peers why wearing goggles matters, and win a scholarship.

Here’s How It Works

Step 1: Print the storyboard.

Make lots of copies so they can play around with different ideas.

Step 2: Teach a lesson about PSAs.

  • Introduce students to the public service announcement (PSA). A PSA is a message designed to raise awareness and change public attitudes and behavior toward a social issue.
  • Research and watch PSAs about important social issues.
  • Talk about the issues and what you think the PSAs were designed to do. Is the message clear? Was it effective?
  • Tell students they will be creating their own PSA called Protect Your Eyes. Challenge students to come up with messages that will get kids to stop and think. Point students in the right direction to gather resources and facts about why eye protection matters.
  • Review the PSA contest rubric.
    1. Originality and creativity (Is the PSA unique and creative?) [30 points] 
    2. PSA concept (Does the PSA address the topic, Protect Your Eyes? Is the message effective?) [30 points] 
    3. Clarity of message (Is the idea communicated clearly?) [30 points] 
    4. Quality of writing (Does the PSA reflect proper spelling and grammar?) [10 points] 
  • Share that script writers use storyboards to plot out their thinking and ideas. Explain to students that they will be creating a storyboard for their PSA. Print the simple storyboard right here or click the storyboard image above.

Step 3: Upload your students’ storyboards.

  • Upload your students’ storyboards by clicking the button below.
  • Parent permission is required if a student is 13 or under. We’ve included a form with the storyboard, which must be signed and uploaded with their entry.


Want to learn more about how vision issues can affect classroom learning for many of your students? You’ll find tons of research and important actions you can take right here:

Think About Your Eyes

9 Signs Kids May Have a Vision Problem

What Does Seven+ Hours of Screen Time Do to Students’ Vision?

Free Vision Handout to Send to Parents

  • Prize Package(s)
  • Rules
Prize Package: Two (2) winners each will receive a $1,500 college scholarship award (one for grades 6–8 and one for grades 9–12); a video will be created from each winning PSA storyboard entry.
No purchase necessary. Making a purchase will not increase your chances of winning. The promotion is open only to students in grades 6-12 whose teachers are legal residents of the United States who at the time of entry are a) eighteen (18) years of age or older and b) currently employed full- or part-time as an educator by an accredited public or private K-12 school in the United States. If a student is under the age of 13, parental consent form must accompany entry. WeAreTeachers is the official administrator of this program and Think about Your Eyes is the Sponsor. Employees of WeAreTeachers or the Sponsor and their affiliated companies, subsidiaries, distributors, sales representatives, agents, advertising and promotional agencies, and the immediate families and household members (parent, spouse, child or sibling) of each are not eligible to participate. The Promotion is subject to all applicable federal, state, and local laws and regulations.   Entry Rules and Agreements
  1. All entries must be submitted using the online form by 11:59 p.m. on December 20, 2019, Central Time.
  2. Entrants must follow the entry instructions. Entries generated by script, macro, robotic, programming or any other automated means are prohibited and will be disqualified.
  3. All entrants must be legal residents of the United States of America with a current U.S. address for prize fulfillment. Prizes that require shipment will not be shipped internationally.
  4. Each entrant may only submit one completed form.
Judging Criteria
  1. Originality and creativity [30 points] (Is the PSA unique and creative?)
  2. PSA concept [30 points] (Does the PSA clearly and accurately address the contest topic—to help protect the eyes? Is the message effective?)
  3. Clarity of message [30 points] (Is the idea communicated clearly? Is the PSA well organized?)
  4. Quality of writing [10 points] (Does the PSA reflect proper spelling and grammar?)
Winner Selection Rules and Agreements
  1. Winners will be selected by WeAreTeachers judges and announced on the WeAreTeachers website by January 15, 2020.
  2. All published prizes from the Sponsor are fulfilled by the Sponsor and are the sole responsibility of the Sponsor. The Sponsor is responsible for contacting winners and fulfilling all other related prizes directly to the winners.
  3. WeAreTeachers and its Sponsors make every attempt to fulfill prizes. Prizes unclaimed after 60 days are not awarded.
  4. Any depiction of prizes is for illustrative purposes only. All prizes are awarded as-is and without warranty of any kind, expressed or implied. Winners are responsible for all taxes on prizes received.
  5. Prizing: Two (2) Prize Winners: $1,500 college scholarship award.
  6. Product prizes are not redeemable for cash or transferable. No substitution allowed except, at Sponsor's sole discretion, a prize of equal or greater value may be substituted.
  7. Only the number of prizes stated in the Rules is available to be won. All prizes will be awarded provided a sufficient number of eligible Entries is received.
General Program and Rules & Terms
  1. WeAreTeachers and the program Sponsor reserve the right to extend the submission deadline and/or winner announcement.
  2. WeAreTeachers and the program Sponsor reserve the right to modify, cancel or suspend the Promotion or any part of it.
  3. Information provided by you under this program is subject to WeAreTeachers’ privacy policy located at
  4. WeAreTeachers and the program Sponsor are not responsible for incorrect or inaccurate entry information whether caused by Internet users or by the equipment or programming associated with or utilized in the Promotion or by any technical or human error that may occur in the processing of the entries. Sponsor is not responsible for computer system, phone line, hardware, software, or Promotion malfunctions or other errors, failures, or delays in computer transmissions or network connections that are human or technical in nature.
  5. WeAreTeachers and the Sponsor retain the discretion to make all decisions regarding the interpretation and application of these rules. All decisions are final and discretionary. The laws of the State of Connecticut shall govern this Promotion. The courts of Connecticut shall be the exclusive forum for any dispute relating to these Rules and/or this Promotion. All participants and winners agree, by their participation in the Promotion, to submit to the personal jurisdiction of the courts of Connecticut. Prizes may be considered income, and any and all taxes associated with prizes are the responsibility of the winners.
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Congratulations to Our Winners

Two winners (one from middle school and one from high school) will each receive a $1,500 college scholarship!
Each winning entry will be made into PSA videos for The Vision Council.

  • Colleen M. from Lundahl Middle School in Crystal Lake, IL
  • Isabelle P. from Johnston High School in Johnstown, NY